Director of Grassroots

The Director of Grassroots is responsible for executing and coordinating the NPPC grassroots LEADR network. This position will execute the LEADR program including coordinating the relationship with investors that have completed the program. This position requires knowledge of NPPC policy positions, general organizational management, and program execution. This position may also work with producers, allied industry, and state organizations. The Director of Grassroots reports to the VP of State & National Relations.

Essential Duties & Responsibilities:

  • Develop and implement a comprehensive strategy to identify, cultivate, and maintain relationships between NPPC members and elected officials
    • Implement grassroots campaigns and strategies to advance public policy goals while strengthening grassroots relationships
    • Implement processes to bolster grassroots relationships including campaign events, advocacy media and intelligence sharing from lobbyists
    • Work with Communications team to develop training and resource materials for grassroots advocates
    • Identify ways to recognize volunteer advocates
  • Manage multiple targeted grassroots and action-alert campaigns in coordination with NPPC team members, state associations, and others.
  • Assist when needed with NPPC’s PorkPAC
  • Plan and execute NPPC’s Leadership Education Action Development Resource Network (LEADR)
    • Involvement in LEADR execution policy as well as state and producer grassroots programs.
    • Develop and propose LEADR marketing plans.
    • Work with state organizations and producers to develop and implement marketing plans.
  • Provide producer insight to fellow NPPC staffers
  • Maintain grassroots database, fields data inquiries and manages grassroots vendor, BGov Megaphone
  • Attend and speak at producer and state organization meetings, state trade shows, and appropriate committee meetings
  • Coordinate with VP of Resource Development on Investor and Member Relations committee activities
  • Interface closely with NPPC Washington, DC issue managers on policy development that involves grassroots support
  • Assist in identifying and engaging producer leaders to serve on NPPC and state organization committees and board of directors
  • Assist with state policy development and advocacy as needed
  • Assist with annual budget for area and commit association funds according to prescribed budget
  • Other duties as assigned by supervisor. (Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.)  


  • Requires a strong knowledge of program execution and planning
  • Communications techniques and sales skills
  • The ability to motivate and influence different segments to a common purpose
  • Strong oral and written and communication skills
  • Utilization of advocacy software programs and digital strategies
  • An understanding of agriculture
  • Work well with other people and be flexible and be open to change
  • Good organizational skills and able to handle several projects at one time with the ability to make sound decisions, as job responsibilities require
  • Possess the ability to coordinate and plan multiple meetings and projects simultaneously
  • Bachelor’s degree in Communications, Political Science, or related field from accredited university
  • Minimum 3 years of experience in advocacy outreach, recruiting and cultivating grassroots and advocacy initiatives
  • Strong communications and political messaging experience


Requires extensive travel (50%). Must have a valid driver’s license and passport.

Education and/or Experience:

Equivalent of a bachelor’s degree from a four-year College or University. Preference for Business Administration, Marketing, Political Science, Animal Science, Agriculture Business, or related applicable degree.

Physical Demands and Working Conditions:

Requires light physical effort such as stooping and bending, and occasional lifting of lightweight objects (up to 25 pounds).


National Pork Producers Council Iowa office; Urbandale, IA

Director of Grassroots

Full Name*(Required)
Accepted file types: doc, pdf, docx, dotx, dot, Max. file size: 600 MB.
Accepted file types: doc, pdf, docx, dotx, dot, Max. file size: 600 MB.
Accepted file types: doc, pdf, docx, dotx, dot, Max. file size: 600 MB.